Internet Marketing of Tourism Products

Building an awesome website is only part of having an Internet presence. If no-one can find your site when searching then you may as well not spend any time making your website.

One of the most important things that you can do to have an effective web presence is have other web sites link to it. Typically, there are 2 types of backlinks, One-way and Reciprocal. Both are easy and effective ways to build traffic but one is much more powerful than the other - One-Way links.

Reciprocal links are when you link to a site and that web site also links back to you. This was the most popular type of linking a few years ago and is still commonly used. Some site owners get great traffic by participating in a link exchange service or system built just for reciprocal links. A link exchange is a group of people that exchange links with each other.

One-way links are just a link to your website from another website without the exchange. In some cases you may agree to exchange links to different sites which is referred to as an n-way link exchange. This type of linking is considered by most experts to be more valuable than reciprocal links. Google truly prefers this type of linking over reciprocal linking. However, it often is very difficult to get a one-way link. There are three major strategies for receiving one-way links: submit your web site to directories, give away something of value that includes your link, pay for a link on another high ranking page.

1. Creating backlinks by submitting your web site to directories or directory submissions is normally free unless you decide to upgrade. Directories are special sites that list other web sites that visitors may be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas. There are software applications that can help with the tedious process of filling in directory web forms. One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you create and manage multiple projects with multiple web sites per project and then help you submit to over 400 free of charge directories. The backlinks from these web sites will be important for SEO reasons more than actual traffic.

2. Another solution is to give away something of value that has your link. Articles are very common because so many website owners need site content. They are cheap to create and are effective at drawing one-way links to your site.

3. Stay away from buying links on web sites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still might not count in the search engine formula. Google has frequently said that purchasing direct links will not be of value for SEO. But, you might still use this technique to drive visitors from a high traffic site to your website.

The real truth is that if you are trying to build long term income, it is going to take a while before your website becomes profitable. A long term strategy for a site may take six months or even a year for it to start creating income. It is also essential to start building back links at once. Choose your links carefully. Make sure that you are not choosing links from low level websites, scraper web sites or backlinks from bad neighborhoods.

Remember, in today’s competitive Internet environment, if you would like a successful web site then you have to do at least as much or more SEO than the web sites on the first page of search engine results.

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This entry was posted on Friday, October 31st, 2008 at 4:08 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.