31st Mar 2009
10 reasons Tayside police are using 03 numbers
10 reasons why Tayside Police has chosen 03 numbers
You may have seen in the news that Tayside Police has become the first force in Scotland to use an 03 non-emergency telephone number: 0300 111 2222.
The force follows in the footsteps of many English constabularies that are now using 03 numbers, like the Metropolitan Police Service, Staffordshire Police and West Mercia Police.
Superintendent Hamish Macpherson, Head of Tayside Police’s Force Communications Centre, recently said: “I am delighted to announce the launch of the new non-emergency number in Tayside. I personally have attended Community Meetings where concern has been shown regarding how memorable the 0845 number was. Tayside Police was also concerned that calling an ‘08′ number from a mobile phone may add a barrier to the public calling the police. This new number overcomes all these issues.”
So why are 03 numbers becoming so popular in the public sector?
Here are 10 reasons:
1. They meet the needs of the public as they cost the same to call as 01/02 numbers - even from a mobile (research by one police force found that 75% of all their incoming calls are from mobiles).
2. There is an extensive range of easy to remember 03 numbers available that can complement the service (e.g. 0300 999 9333).
3. The public trust 0300 numbers as they are exclusively for public sector organisations.
4. Organisations can deal with callers more efficiently, gain valuable information about their specific 03 number (such as the fact in point 1) and ensure all calls are answered by the right person, first time.
5. It’s possible to record calls to 03 numbers.
6. 03 numbers can easily move with the organisation if it relocates.
7. Organisations can control where they receive their calls, by rerouting their 03 number to any UK landline or even a mobile phone easily via the web/phone.
8. It’s possible to see the geographic location of callers and the busy periods of the organisation using online call statistics packages.
9. Callers can be queued, meaning that all important calls will be answered.
10. They can often be inexpensive to run if you seek out the provider with the most competitive offering in the market.
So, the popularity of 03 numbers continues to escalate throughout the United Kingdom.
Alongside the ever-increasing list of police forces now opting for 03 - The BBC, Oxfam and the Department of Health are also using the new numbers.
Public bodies and charities are choosing 0300 numbers - which are exclusively for them to use, whilst businesses are using 0333 numbers.
It seems that it won’t be long before everyone has someone with an 03 telephone number on speed-dial…
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