Internet Marketing of Tourism Products

If you own a website, you have a shared need with every other website owner. Your website needs traffic. Driving visitors to your site is considered the holy grail by many industry experts. Without visitors to your site (that’s what internet traffic is) your website is just a vacant piece of property on the internet landscape.

The need for website traffic is obvious. What’s not as obvious is how to get it. Everyone seems to have different ways to attract traffic to your site. Some people feel that search engine traffic is best. They use special programs like SEO elite to optimize their site (look here for a full SEO Elite Review). Others feel that paid traffic is the best, like pay-per-click traffic from Adwords. (If you go that route, be sure to read the Adwords Help page).

Many of the techniques are fads. Some are barely legal. Others only are effective within a particular demographic. But all website traffic essentially comes down to two types: free (organic) traffic, or paid traffic.

There are internet experts who maintain that free traffic is a myth. They say that all website traffic costs you something - whether time, effort or money. While that is true, we will still use the term “free traffic” to describe the term natural or organic traffic. Organic traffic is website traffic that you did not directly pay for. Natural traffic can have many different sources. It can come from the search engines. Organic traffic can come from incoming links. Natural traffic can come from people typing your website address directly into their browser. Perhaps they heard about your website from a friend, in a magazine article or on a radio show. All of these forms of traffic are organic traffic. These forms of traffic are free in the sense that you don’t pay a fee to get that traffic. Here is a page that offers more SEO help.

Paid traffic works differently. It is incoming traffic you receive because you paid for it. This can be priced by the click from pay-per-click programs like Google Adwords or Yahoo Search Marketing. Paid traffic can be from a banner you purchased on a third-party website. It can be from when someone types in your website url from a paid print ad in a newspaper. There are numerous other ways you can pay to get traffic.

Which method is better? Common sense would indicate that the “free traffic” was better. In many cases it is. But free(organic) traffic also can take some time to get. For example, when you first create a website, no one knows about it, so no one will link to your site. Major search engines don’t know about it either, so your site will never show up in the search results. Even word of mouth (often called viral marketing) can take a while to spread. With paid advertising, you can usually start getting incoming traffic to your site immediately. Yes, you have to pay for it, but if done correctly, you can usually you can make more money than the traffic costs. In that scenario, paying for your traffic is a lot better than waiting months or years for your site to become profitable.

When it comes to a traffic strategy, the smart choice is to use (both|both free and paid traffic techniques|paid and free traffic techniques|both natural and purchased traffic methods} in combination with each other. If you have a non-optimized site, the first step is to create a pay-per-click ad campaign to get instant traffic. Gauge that traffic closely at first. Especially test which keywords and keyphrases are getting results. Refine your ad campaign to include more profitable words and eliminate the duds. Then, optimize your landing pages for the profitable keywords and find a way to get quality backlinks using those profitable keywords and phrases as the hyperlink to internal pages on your site. Within several months, you will be well-positioned in both the paid and free traffic sources.

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This entry was posted on Thursday, December 17th, 2009 at 9:27 am and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.