31st Oct 2009
15 Great Email Follow-Up Ideas
After you send out the first email marketing ad it’s very important to follow-up a day or two later with your list. People may have skipped over it the first time. Sometimes people need to see your email ad a couple of times before they click or buy. Quite possibly, the first email subject line never grabbed their attention.
Nowadays Internet software and email filters can block your email marketing campaign messages from even getting to your opt-in subscribers. This report will give fifteen reasons to follow-up with your subscribers. Just make sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..
#2 Easy Payments
Inform your prospects that you have added an easy payment plan. If your product is very expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.
#3 Price Decrease
Advise your prospects that you actually lowered the price of your product. I guess the only reason you may want to do this is because it’s not selling well at the current price. You can say you mistakenly over priced it or blame it on the economy.
#4 Bonuses Added
Alert your prospects that you have added new bonus products to your offer. It could be bonus products that you added or some of your joint venture partners donated. People that didn’t want to buy before may change their mind because of the extra value.
#5 Sale Ending
Forewarn your prospects that your sale will be ending very soon. It will create urgency because they may not have another chance to purchase your product in the future. The closer your follow-up message is to the deadline the more effective it will be.
#6 Quantity Warning
Educate your prospects that you don’t have very many copies of your product left before they sell out. The fewer amount of products you have left the faster they will decided to buy. People who want your product don’t want you to run out before they buy.
#7 Free Samples
Tell your prospects that you have added a sample of the product on your ad. Sometimes it takes a taste of your product to give people a craving to purchase it. Plus, people like free things and if anyone asks you for a sample, its likely there are others that want one too.
#8 Offer Adding
Educate your prospects that you have added something new to the offer or sales letter. It could be new graphics, pics of the people who submitted testimonials, a better guarantee, extra examples, a pic of yourself, video or audio information, extra bonuses, etc.
#9 Free Trial
Alert your prospects that you have added a free or low cost trial option to your product. People really jump on free and low cost trials because they won’t be risking very much, if anything to try out your product. This will convert the people that wasn’t sure before.
#10 Bonuses Left
Warn your prospects that there aren’t many bonuses left for your product. One of the biggest reasons people buy is all the bonuses they can get for risking their money. If they are teetering on their decision they will lean towards buying because of the fear of loss.
#11 Limited Deluxe
Forewarn your prospects that there aren’t very many deluxe versions of your product left. If you are offering different prices and package levels of your product this will work good. Usually people will pay a few extra bucks to get the best one you offer..
#12 Email Testimonials
Show your prospects some of the email testimonials you’ve been getting since your last email. People will read the glowing endorsements and think ‘wow, I could be in their place if I would have decided to purchase the first time’.
#13 Sale Results
Show your prospects the results of the sale so far since your last email. It could be the number of people that visited your web site, the conversation rates, how many products you have sold, etc. Meaning you could say the product is smoking or on fire.
#14 Quick Results
Educate your prospects about some of the quick results people have been getting from your product since you first started your sale. People like to get their benefits fast. If other people can convince them, then they will end up buying fast.
#15 Payment Options
Notify your prospects that you have added different payment options to the order page. Sometimes people like to pay with different methods and third party merchants. If people don’t like the the payment methods it may stop them from ordering.
Grabbing your prospects attention with just one email can be a big challenge for any online business. I hope that these follow-up email marketing strategies will get you started on the right path as a successful email marketer.
But don’t just rely on these reasons, they aren’t the only follow-up strategies that will persuade people to open your emails, click on your links and order your products. Try to think of a few good ones on your own.
After you send out the first email marketing ad it’s very important to follow-up a day or two later with your list. People may have skipped over it the first time. Sometimes people need to see your email ad a couple of times before they click or buy. Quite possibly, the first email subject line never grabbed their attention.
Nowadays Internet software and email filters can block your email marketing campaign messages from even getting to your opt-in subscribers. This report will give fifteen reasons to follow-up with your subscribers. Just make sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..
#2 Easy Payments
Inform your prospects that you have added an easy payment plan. If your product is very expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.
#3 Price Decrease
Advise your prospects that you actually lowered the price of your product. I guess the only reason you may want to do this is because it’s not selling well at the current price. You can say you mistakenly over priced it or blame it on the economy.
#4 Bonuses Added
Alert your prospects that you have added new bonus products to your offer. It could be bonus products that you added or some of your joint venture partners donated. People that didn’t want to buy before may change their mind because of the extra value.
#5 Sale Ending
Forewarn your prospects that your sale will be ending very soon. It will create urgency because they may not have another chance to purchase your product in the future. The closer your follow-up message is to the deadline the more effective it will be.
#6 Quantity Warning
Educate your prospects that you don’t have very many copies of your product left before they sell out. The fewer amount of products you have left the faster they will decided to buy. People who want your product don’t want you to run out before they buy.
#7 Free Samples
Tell your prospects that you have added a sample of the product on your ad. Sometimes it takes a taste of your product to give people a craving to purchase it. Plus, people like free things and if anyone asks you for a sample, its likely there are others that want one too.
#8 Offer Adding
Educate your prospects that you have added something new to the offer or sales letter. It could be new graphics, pics of the people who submitted testimonials, a better guarantee, extra examples, a pic of yourself, video or audio information, extra bonuses, etc.
#9 Free Trial
Alert your prospects that you have added a free or low cost trial option to your product. People really jump on free and low cost trials because they won’t be risking very much, if anything to try out your product. This will convert the people that wasn’t sure before.
#10 Bonuses Left
Warn your prospects that there aren’t many bonuses left for your product. One of the biggest reasons people buy is all the bonuses they can get for risking their money. If they are teetering on their decision they will lean towards buying because of the fear of loss.
#11 Limited Deluxe
Forewarn your prospects that there aren’t very many deluxe versions of your product left. If you are offering different prices and package levels of your product this will work good. Usually people will pay a few extra bucks to get the best one you offer..
#12 Email Testimonials
Show your prospects some of the email testimonials you’ve been getting since your last email. People will read the glowing endorsements and think ‘wow, I could be in their place if I would have decided to purchase the first time’.
#13 Sale Results
Show your prospects the results of the sale so far since your last email. It could be the number of people that visited your web site, the conversation rates, how many products you have sold, etc. Meaning you could say the product is smoking or on fire.
#14 Quick Results
Educate your prospects about some of the quick results people have been getting from your product since you first started your sale. People like to get their benefits fast. If other people can convince them, then they will end up buying fast.
#15 Payment Options
Notify your prospects that you have added different payment options to the order page. Sometimes people like to pay with different methods and third party merchants. If people don’t like the the payment methods it may stop them from ordering.
Grabbing your prospects attention with just one email can be a big challenge for any online business. I hope that these follow-up email marketing strategies will get you started on the right path as a successful email marketer.
But don’t just rely on these reasons, they aren’t the only follow-up strategies that will persuade people to open your emails, click on your links and order your products. Try to think of a few good ones on your own.
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